by Lisa | Uncategorized |
Bonuses. They’re the “but wait — we’ll DOUBLE your offer!” or “Order now and we’ll give you free shipping” of infomercials. They’re the free toaster that banks used to give away when you opened an account. They sound cheesy, but when you market info products,...
by Lisa | Uncategorized |
In the copy and marketing biz, we know that every sales message needs a CTA or “call to action”. This basically means you tell the reader what to do — usually to take the next step to buy your product. It’s the copywriting equivalent of asking for the sale....
by Lisa | Uncategorized |
Bored with your brand? Feel like the magic is gone from your copy? Or like you’re just a (forgettable) face in a sea of competition? Maybe you just need to rethink your positioning. Trying something unexpected can make your audience look at you –and desire you!...
