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Hurts So Good – Why Pain Trumps Pleasure in Copy (And Why It’s OK To Use It)

by Lisa | Uncategorized | 0 comments

When I work with clients on their copy, especially people in the coaching or personal growth industries, they all start off wanting to be unfailingly positive. Their customers are already happy, successful, healthy, they tell me, and just want to make their lives even...

But Wait, There’s MORE! Bonuses to Boost Your Sales

by Lisa | Uncategorized | 0 comments

Bonuses. They’re the “but wait — we’ll DOUBLE your offer!” or “Order now and we’ll give you free shipping” of infomercials. They’re the free toaster that banks used to give away when you opened an account. They sound cheesy, but when you market info products,...

Tell ‘Em What to Do – Creative CTAs to Build Your Business

by Lisa | Uncategorized | 0 comments

In the copy and marketing biz, we know that every sales message needs a CTA or “call to action”. This basically means you tell the reader what to do — usually to take the next step to buy your product. It’s the copywriting equivalent of asking for the sale....

Want a Standout Brand? Take an Unexpected Position

by Lisa | Uncategorized | 0 comments

Bored with your brand? Feel like the magic is gone from your copy? Or like you’re just a (forgettable) face in a sea of competition? Maybe you just need to rethink your positioning. Trying something unexpected can make your audience look at you –and desire you!...

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