You tawkin’ to ME?!

No one loves getting the wrong kinds of clients. But pretty much everyone resists the idea of choosing the ones they actually want. Yes, you’ve heard a thousand times that you need to identify your ideal client. It’s the only way to being able to...

Lemonade, anyone?

Warning: this is going to sound like a cheesy 1970s motivational poster, but here goes: I’m learning there really is no such thing as failure. Recently I ran this one-day workshop. I had offered it as part of a training call I’d been asked to give to someone else’s...

Numbers aren’t everything

If you’ve been following me for a while, you know I come from the “Mad Men” world of Madison Avenue ad agencies. So brand advertising – where customers get to know and love a brand almost like a person —  is very close to my heart. But in the world of online...