by Lisa | Uncategorized |
Bonuses. They’re the “but wait — we’ll DOUBLE your offer!” or “Order now and we’ll give you free shipping” of infomercials. They’re the free toaster that banks used to give away when you opened an account. They sound cheesy, but when you market info products,...
by Lisa | Uncategorized |
In the copy and marketing biz, we know that every sales message needs a CTA or “call to action”. This basically means you tell the reader what to do — usually to take the next step to buy your product. It’s the copywriting equivalent of asking for the sale....
by Lisa | Uncategorized |
Bored with your brand? Feel like the magic is gone from your copy? Or like you’re just a (forgettable) face in a sea of competition? Maybe you just need to rethink your positioning. Trying something unexpected can make your audience look at you –and desire you!...
by Lisa | Uncategorized |
It’s a pretty UN-awesome feeling. You’ve created your awesome online course. It’s your baby. You know it will help a ton of people, and best of all it will help you get off the dollars-for-hours hamster wheel and finally be able to take a vacation...
by Lisa | Uncategorized |
In honor of National Procrastination week, here is a reprint of an article I wrote about my favorite procrastination-busting technique. Iam pazzo for The Pomodoro Technique®. In a nutshell, it’s a time management tool that involves working in a focused way on a...
