by Lisa | Uncategorized |
No one loves getting the wrong kinds of clients. But pretty much everyone resists the idea of choosing the ones they actually want. Yes, you’ve heard a thousand times that you need to identify your ideal client. It’s the only way to being able to...
by Lisa | Uncategorized |
Warning: this is going to sound like a cheesy 1970s motivational poster, but here goes: I’m learning there really is no such thing as failure. Recently I ran this one-day workshop. I had offered it as part of a training call I’d been asked to give to someone else’s...
by Lisa | Uncategorized |
If you’ve been following me for a while, you know I come from the “Mad Men” world of Madison Avenue ad agencies. So brand advertising – where customers get to know and love a brand almost like a person — is very close to my heart. But in the world of online...
by Lisa | Uncategorized |
You’ve heard the term “work smarter, not harder.” I used to think this old chestnut was about efficiency, or just being better organized. Then I had a revelation. About 3 years ago I had a conversation with a guru named Kevin Nations. Something he said stuck with me...
by Lisa | Uncategorized |
Love him or hate him, you gotta admit Donald Trump knows how to toot his own horn. Some people think he’s a dunce, a blowhard or just plain distasteful (or all three), but he does get and keep attention, and somehow against all odds, and to the consternation of both...
