Taming the Yeah-But Monsters in Your Copy and Your Sales

Your customer has a problem. But good news: you’ve got the solution. It’s an amazing strategy, product or service. You’ve made it the best it can be. And you know it works. Huzzah! Problem solved... right? Not so fast. On the road to the Emerald City that is your...

But Wait, There’s MORE! Bonuses to Boost Your Sales

Bonuses. They’re the “but wait -- we’ll DOUBLE your offer!” or “Order now and we’ll give you free shipping” of infomercials. They’re the free toaster that banks used to give away when you opened an account. They sound cheesy, but when you market info products,...

Want a Standout Brand? Take an Unexpected Position

Bored with your brand? Feel like the magic is gone from your copy? Or like you’re just a (forgettable) face in a sea of competition? Maybe you just need to rethink your positioning. Trying something unexpected can make your audience look at you –and desire you! -- in...

My awesome online course isn’t selling — NOW what?!?

It's a pretty UN-awesome feeling. You've created your awesome online course. It's your baby. You know it will help a ton of people, and best of all it will help you get off the dollars-for-hours hamster wheel and finally be able to take a vacation (or a nap) without...

You tawkin’ to ME?!

No one loves getting the wrong kinds of clients. But pretty much everyone resists the idea of choosing the ones they actually want. Yes, you've heard a thousand times that you need to identify your ideal client. It's the only way to being able to consistently find him...