You tawkin’ to ME?!

No one loves getting the wrong kinds of clients. But pretty much everyone resists the idea of choosing the ones they actually want. Yes, you've heard a thousand times that you need to identify your ideal client. It's the only way to being able to consistently find him...

Lemonade, anyone?

Warning: this is going to sound like a cheesy 1970s motivational poster, but here goes: I’m learning there really is no such thing as failure. Recently I ran this one-day workshop. I had offered it as part of a training call I’d been asked to give to someone else’s...

Numbers aren’t everything

If you’ve been following me for a while, you know I come from the “Mad Men” world of Madison Avenue ad agencies. So brand advertising – where customers get to know and love a brand almost like a person --  is very close to my heart. But in the world of online...

Are you a Mule…or a Magician?

You’ve heard the term “work smarter, not harder.” I used to think this old chestnut was about efficiency, or just being better organized.  Then I had a revelation. About 3 years ago I had a conversation with a guru named Kevin Nations. Something he said stuck with me...

Boost Your Business with “The Donald Talk”

Love him or hate him, you gotta admit Donald Trump knows how to toot his own horn. Some people think he’s a dunce, a blowhard or just plain distasteful (or all three), but he does get and keep attention, and somehow against all odds, and to the consternation of both...

The #1 New Habit To Transform Your Business and Life

It’s the new year, so it’s normal to take stock and think of habits we want to change. If we’re honest… they’re usually the same habits every year. Eat less. Exercise more. Meditate daily. Get consistent with marketing or sales. There’s a good reason why we have to...

Go Away! The Benefits of a Solo Work Retreat

At least once a year I like to go away for a week all alone to work on my business. It’s a road trip of 5-7 hours, usually somewhere in the desert. I get a lot of raised eyebrows for this. I’ve had concerned family, friends (and even once the concierge at the...

To write better copy, go into therapy!

I was copywriter and creative director for ad agencies for years on brands like IBM and Hanes. It was hard sometimes to be creative and eloquent on deadline (especially when it concerned complicated computers or generic white underwear) but somehow, we always managed...

Top 3 tips for entrepreneurs

As an entrepreneur who serves entrepreneurs as a copywriter and business/marketing coach, I see a these three  things come up over and over again. Handle these and you will be well on your way to a better, saner business. 1. Decide who you're talking to MOST. Sure,...