The #1 New Habit To Transform Your Business and Life

It’s the new year, so it’s normal to take stock and think of habits we want to change. If we’re honest… they’re usually the same habits every year. Eat less. Exercise more. Meditate daily. Get consistent with marketing or sales. There’s a good reason why we have to...

Go Away! The Benefits of a Solo Work Retreat

At least once a year I like to go away for a week all alone to work on my business. It’s a road trip of 5-7 hours, usually somewhere in the desert. I get a lot of raised eyebrows for this. I’ve had concerned family, friends (and even once the concierge at the...

To write better copy, go into therapy!

I was copywriter and creative director for ad agencies for years on brands like IBM and Hanes. It was hard sometimes to be creative and eloquent on deadline (especially when it concerned complicated computers or generic white underwear) but somehow, we always managed...

Top 3 tips for entrepreneurs

As an entrepreneur who serves entrepreneurs as a copywriter and business/marketing coach, I see a these three  things come up over and over again. Handle these and you will be well on your way to a better, saner business. 1. Decide who you're talking to MOST. Sure,...