by Lisa | Uncategorized |
In the copy and marketing biz, we know that every sales message needs a CTA or “call to action”. This basically means you tell the reader what to do — usually to take the next step to buy your product. It’s the copywriting equivalent of asking for the sale....
by Lisa | Uncategorized |
Bored with your brand? Feel like the magic is gone from your copy? Or like you’re just a (forgettable) face in a sea of competition? Maybe you just need to rethink your positioning. Trying something unexpected can make your audience look at you –and desire you!...
by Lisa | Uncategorized |
It’s a pretty UN-awesome feeling. You’ve created your awesome online course. It’s your baby. You know it will help a ton of people, and best of all it will help you get off the dollars-for-hours hamster wheel and finally be able to take a vacation...
by Lisa | Uncategorized |
In honor of National Procrastination week, here is a reprint of an article I wrote about my favorite procrastination-busting technique. Iam pazzo for The Pomodoro Technique®. In a nutshell, it’s a time management tool that involves working in a focused way on a...
by Lisa | Uncategorized |
No one loves getting the wrong kinds of clients. But pretty much everyone resists the idea of choosing the ones they actually want. Yes, you’ve heard a thousand times that you need to identify your ideal client. It’s the only way to being able to...
by Lisa | Uncategorized |
Warning: this is going to sound like a cheesy 1970s motivational poster, but here goes: I’m learning there really is no such thing as failure. Recently I ran this one-day workshop. I had offered it as part of a training call I’d been asked to give to someone else’s...
