To write better copy, go into therapy!

I was copywriter and creative director for ad agencies for years on brands like IBM and Hanes. It was hard sometimes to be creative and eloquent on deadline (especially when it concerned complicated computers or generic white underwear) but somehow, we always managed...

Top 3 tips for entrepreneurs

As an entrepreneur who serves entrepreneurs as a copywriter and business/marketing coach, I see a these three  things come up over and over again. Handle these and you will be well on your way to a better, saner business. 1. Decide who you’re talking to MOST....