Numbers aren’t everything

If you’ve been following me for a while, you know I come from the “Mad Men” world of Madison Avenue ad agencies. So brand advertising – where customers get to know and love a brand almost like a person —  is very close to my heart. But in the world of online...

Are you a Mule…or a Magician?

You’ve heard the term “work smarter, not harder.” I used to think this old chestnut was about efficiency, or just being better organized.  Then I had a revelation. About 3 years ago I had a conversation with a guru named Kevin Nations. Something he said stuck with me...

To write better copy, go into therapy!

I was copywriter and creative director for ad agencies for years on brands like IBM and Hanes. It was hard sometimes to be creative and eloquent on deadline (especially when it concerned complicated computers or generic white underwear) but somehow, we always managed...