How to get PAID (finally)
It's a sad fact of life for us creatives and freelancers. We love our work and would do it for free. Unfortunately many of us do just that. Whether our clients can smell our disregard for money, or our disorganization,or whether they're just being smart and delaying...
3 Types of Goals You Need to Keep Your Biz and Life in Balance
Are you setting goals for your business & life -- and consistently achieving them? There are three types of goals you must set to keep your life in balance: Have you mapped out your goals for 2018 yet? If not, it’s time to do something about that! Seriously… we’ve...
Taming the Yeah-But Monsters in Your Copy and Your Sales
Your customer has a problem. But good news: you’ve got the solution. It’s an amazing strategy, product or service. You’ve made it the best it can be. And you know it works. Huzzah! Problem solved... right? Not so fast. On the road to the Emerald City that is your...
Don’t Take My Word for It: How to Get Great Testimonials Time after Time
So say you’ve got the world’s greatest online course, law practice, startup company or product. How do you get people to believe you? While there’s something to be said for tooting your own horn, it’s always more credible when the praise comes from someone else....
Hurts So Good – Why Pain Trumps Pleasure in Copy (And Why It’s OK To Use It)
When I work with clients on their copy, especially people in the coaching or personal growth industries, they all start off wanting to be unfailingly positive. Their customers are already happy, successful, healthy, they tell me, and just want to make their lives even...
But Wait, There’s MORE! Bonuses to Boost Your Sales
Bonuses. They’re the “but wait -- we’ll DOUBLE your offer!” or “Order now and we’ll give you free shipping” of infomercials. They’re the free toaster that banks used to give away when you opened an account. They sound cheesy, but when you market info products,...
Tell ‘Em What to Do – Creative CTAs to Build Your Business
In the copy and marketing biz, we know that every sales message needs a CTA or “call to action”. This basically means you tell the reader what to do -- usually to take the next step to buy your product. It’s the copywriting equivalent of asking for the sale. You’d...
Want a Standout Brand? Take an Unexpected Position
Bored with your brand? Feel like the magic is gone from your copy? Or like you’re just a (forgettable) face in a sea of competition? Maybe you just need to rethink your positioning. Trying something unexpected can make your audience look at you –and desire you! -- in...
My awesome online course isn’t selling — NOW what?!?
It's a pretty UN-awesome feeling. You've created your awesome online course. It's your baby. You know it will help a ton of people, and best of all it will help you get off the dollars-for-hours hamster wheel and finally be able to take a vacation (or a nap) without...
Tick, Tick…BOOM (End Procrastination NOW with The Pomodoro Method)
In honor of National Procrastination week, here is a reprint of an article I wrote about my favorite procrastination-busting technique. Iam pazzo for The Pomodoro Technique®. In a nutshell, it’s a time management tool that involves working in a focused way on a...
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