Are you a Mule…or a Magician?

You’ve heard the term “work smarter, not harder.” I used to think this old chestnut was about efficiency, or just being better organized.  Then I had a revelation. About 3 years ago I had a conversation with a guru named Kevin Nations. Something he said stuck with me...

To write better copy, go into therapy!

I was copywriter and creative director for ad agencies for years on brands like IBM and Hanes. It was hard sometimes to be creative and eloquent on deadline (especially when it concerned complicated computers or generic white underwear) but somehow, we always managed...

Top 3 tips for entrepreneurs

As an entrepreneur who serves entrepreneurs as a copywriter and business/marketing coach, I see a these three  things come up over and over again. Handle these and you will be well on your way to a better, saner business. 1. Decide who you’re talking to MOST....

What is HER problem?

When I read copy (which I DO a LOT) there is one thing businesses of all sizes do that really has me pulling my hair out in frustration. They talk all about themselves. Telling you about all their great bells and whistles, their “new and improved”...

Beyond words.

Most of my clients contact me because they want me to write their copy for them.  Sales pages, ad campaigns, email blasts. But they’re not ready for that. Not by a long shot. Many business owners  have amazing businesses, but they don’t know the half of...