Lemonade, anyone?

Warning: this is going to sound like a cheesy 1970s motivational poster, but here goes: I’m learning there really is no such thing as failure. Recently I ran this one-day workshop. I had offered it as part of a training call I’d been asked to give to someone else’s...

Are you a Mule…or a Magician?

You’ve heard the term “work smarter, not harder.” I used to think this old chestnut was about efficiency, or just being better organized.  Then I had a revelation. About 3 years ago I had a conversation with a guru named Kevin Nations. Something he said stuck with me...

To write better copy, go into therapy!

I was copywriter and creative director for ad agencies for years on brands like IBM and Hanes. It was hard sometimes to be creative and eloquent on deadline (especially when it concerned complicated computers or generic white underwear) but somehow, we always managed...

What is HER problem?

When I read copy (which I DO a LOT) there is one thing businesses of all sizes do that really has me pulling my hair out in frustration. They talk all about themselves. Telling you about all their great bells and whistles, their “new and improved”...